Most retail and product-based companies make a lot of money sending out emails. They know that they can get people to buy through email marketing.
They often advertise coupon codes, discounts, sales, etc. and while all of those are great (I LOVE using coupons and sales and other discounts all together), they can be tempting.
For example, this month I have received tons of emails from my favorite places to shop. I have them coming to my inbox. Just yesterday when I got an email about a high value coupon + a sale I went to the store’s website and started looking around for things I might want. This is the wrong way to do it. I’m a total bargain hunter and shopper but even I know that I shouldn’t be looking for things I want because there is a coupon, sale, and discount code!
I resolved to unsubscribe from all of them and create a new email address for my shopping subscriptions. This way, I only see enticing coupon codes, discounts, etc. when I log into my shopping email.
So join me in today’s challenge. Challenge #11 is to set up an email that you use for shopping. Then go into your inbox and unsubscribe from all shopping/spending money emails and re-subscribe them to send to your shopping email. Then only check your shopping email when you need to buy something.
This way when you need a yard of fabric or craft item you can log in and get that JoAnn’s or Hobby Lobby coupon. When you need a gift you can log in and see that Kohls coupon code or when your flip flops break you can log in and get the Old Navy discounts. Guys, are you getting emails about discounts to your favorite team’s playoffs, hobby, or other ‘buy me’ emails? I challenge you to do this too.
Just like those who are on a weight loss plan shouldn’t go sit in the candy aisle in the grocery store, we (who are doing our best to stay financially fit) shouldn’t be subjecting ourselves to an onslaught of ‘buy now’ emails from our favorite stores and vendors.